Vision 20

Directed the visual identity for the Winter Summit, using color to reflect the event’s transition from daytime corporate meetings to a magic-themed evening celebration. The experience began with orange-dominant corporate branding across presentations and meeting collateral, then gradually blended into the event’s red through environmental and digital touchpoints. By evening, the brand had fully shifted to red, aligning with the dinner, ceremony, and party—creating a cohesive visual story that merged corporate structure with immersive celebration.