SYNCORE
Syncore, a leading technology company specializing in promotional products, was navigating a pivotal moment in its history—separating from its parent company to forge its own path in the market. As Creative Director, I was tasked with developing a new brand identity and digital presence that would reflect Syncore’s innovation, independence, and cutting-edge technology.
The identity needed to be tech-forward, yet still communicate the tangible, personalized aspect of the promotional products industry. Our design direction emphasized precision, innovation, and clarity, ensuring Syncore’s new image aligned with its mission of transforming how promotional products are managed, customized, and distributed.
Syncore’s separation from its parent company also meant stepping up its presence at industry trade shows and events. We created an immersive tradeshow experience with large-format graphics that featured the Syncore logo, tagline, and product imagery. Touchscreen kiosks were integrated into the booth, allowing visitors to interact with product demos and learn about Syncore’s technology and services.
The new identity and website quickly differentiated the company from its parent brand, and the tradeshow presence allowed Syncore to assert its position as a forward-thinking leader in the promotional products industry.
