Facilisgroup’s website was their main concern as it did not reflect who they were or were trying to become. The primary focus was to simplify the user journey and create a frictionless experience from landing page to sign-up that aligned with the new brand.

The company’s existing brand was outdated, lacked a cohesive visual identity, and struggled to communicate its position as a leader in the competitive SaaS landscape. The objective was to create a fresh, modern brand identity that conveyed trust, innovation, and collaboration, while also driving conversion through a more intuitive and engaging digital experience.

We began by redefining the core brand elements to ensure a more approachable and professional feel while maintaining a distinct, forward-thinking vibe.

To support the sales team and provide prospective clients with informative and visually appealing materials, we created a suite of sales assets.

This rebrand not only enhanced Facilisgroup’s visual identity but also improved its overall business performance. By focusing on user-centered design, we created a seamless digital experience that not only appeals to potential customers but also drives long-term brand loyalty. The new brand reflects the company’s commitment to innovation, collaboration, and user-centric solutions, positioning them for continued growth in the competitive SaaS space.