SUPPLIER SHOWCASE
For this corporate event, we created a dynamic and immersive Western experience that celebrated both the rugged charm of the Old West and the innovative spirit of the brand. As creative director, I focused on integrating striking design elements, especially through bold, thematic poster designs that captured the essence of the event. These posters became not just visual focal points, but strategic tools for driving engagement and reinforcing brand values throughout the venue.
The primary objective was to craft posters that immediately conveyed the Western theme while highlighting the promotional products in a creative and engaging way. Each design was rooted in the idea of classic Wild West imagery but with a contemporary twist, ensuring the brand’s modern identity was front and center. The posters also served as wayfinding tools, creating excitement and guiding guests through the event space.
Strategically placed at product stations, these posters highlighted specific promotional items available at the event. Each poster included a high-quality image of the product in use, surrounded by Western-themed elements to reinforce the event’s immersive atmosphere.
This campaign demonstrated the power of great design to create a cohesive, engaging event that leaves a lasting impression on clients and attendees alike.
