As the creative director, I led the development of Amplifi’s visual identity, which included the design of a brand new website, comprehensive branding system, and event materials for its launch. The challenge was to create a cohesive, engaging, and professional aesthetic that would resonate with the target audience: ambitious sales reps seeking to elevate their skills and knowledge.

The Amplifi brand is built around the idea of empowerment, growth, and progression. We used clean, dynamic visuals to symbolize the clarity and potential that comes from learning and developing new skills. The name “Amplifi” itself evokes a sense of amplification—amplifying knowledge, amplifying potential, and amplifying success.

We designed an ecosystem is crafted to reflect the dynamic and future-focused nature of the platform. Every design element—from the logo to the website, and event materials—was thoughtfully created to amplify the core values of growth, learning, and empowerment. This cohesive branding strategy positions Amplifi as a leader in sales education, providing sales reps with the tools they need to excel in an ever-evolving industry.